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Aztec Software
Scope
Brand strategy, Naming and brand architecture, Corporate identity, Visual system and design guidelines, Messaging platform, Corporate website, Client web portals, Signage
Years Active
2019-2022
Company
Berry Creative
Aztec Software, a national leader in online curriculum for adult learners, offers programs in Adult Basic Ed, High School Equivalency test prep, and Workforce Training. Faced with the challenge of outgrowing its old identity due to recent acquisitions, the company required a comprehensive upgrade, encompassing brand strategy, architecture, the company website, and sales collateral. Fortunately, my team played a vital role in this evolution. After crafting the brand strategy, positioning, identity, and system, I delved into the redesign of the website. Aiming for a bold new look, we reimagined the ecommerce site, aligning and streamlining content, and introducing a product store to showcase Aztec's expanded product line. Additionally, I contributed to marketing materials for tradeshows, including banners, PowerPoint presentations, and flyers. The outcome has been remarkable, with leads experiencing impressive month-over-month growth of 20%, and a noticeable increase in organic web traffic.
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