Vident

Vident, an institutional asset management firm and specialized exposure solutions provider, entrusted my team to enhance its brand presence. Despite possessing expert thinking, financial prowess, and operational capability, Vident's brand narrative was fragmented across multiple brands, failing to convey its full proposition. In response, our team undertook a strategic rebranding initiative, featuring a new logo, color palette, brand guidelines, illustrations, a new website, and one-pagers. I played a pivotal role in this transformation by leading and developing the website, pitch decks, and all one-page materials. To ensure ongoing relevance, I continue to maintain the website, implementing monthly content updates, adding new pages, and publishing engaging blog posts.

https://videntam.com/