Darien Sports Shop

Darien Sport Shop, a beloved local boutique with a rich 75-year history and strong community support, evolved from a one-room sporting goods store in 1946 to a thriving three-floor, one-stop-shop employing nearly 50 people. When introduced to the client, they faced challenges with inventory management and the visual design of their ecommerce website. With our team’s extensive testing to address customer accessibility issues, I strategically mapped out paths and categories to streamline the shopping experience. Our efforts included a visual design update, emphasizing new clothing arrivals, featured collections, and an enhanced navigation experience for all products. Through these updates, we revitalized Darien Sport Shop's online presence, ensuring a seamless and visually appealing platform for their valued customers.